The Psychology of Micro-Targeted Election Campaigns – eBook


  • Author: Jens Koed Madsen
  • File Size: 5 MB
  • Format: PDF
  • Length: 395 pages
  • Publisher: Palgrave Macmillan
  • Publication Date: September 26, 2019
  • Language: English
  • ASIN: B07YG378QX
  • ISBN-10: 303022144X
  • ISBN-13: 9783030221447
Categories: ,


  • The ebook, The Psychology of Micro-Targeted Election CampaignsPDF, examines the psychology behind micro-targeted tactics used in election campaigning and the arrival of increasingly refined dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modeling are used to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the possible limitations of these approaches. Madsen mainly explores how psychological insight and personal data are used to produce individualized models of voters and how these are then applied to optimize persuasion strategies modified to a specific person.In the end, the ebook considers the broader democratic dilemmas raised by the introduction of these strategies into politics and the critical civic importance of understanding how these campaigns work. This timely work provides fresh insights for scholars and students of political psychology, political marketing, philosophy, media, and communications.