Marketing: An Introduction (6th Canadtian Edition) by Philip T. Kotler – eBook
- Authors: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Buckwitz
- File Size: 25 MB
- Format: PDF
- Length: 736 pages
- Publisher: Pearson Canada; 6th edition (Canadian)
- Publication Date: Feb. 5, 2016
- Language: English
- ASIN: B01KX9XJGE
- ISBN-10: 0134470524
- ISBN-13: 9780134470528
Relevancy and currency are what engages today’s marketing students: Armstrong 6th’s Canadian Edition is now on a currency-driven, 2-year cycle; and, loaded with interactivity. This latest new content model, rich with interactive widgets and assessments also features the benefits of (COCO) Lesson Presentations; ensuring that PEC meets the needs of all learners and instructors: after, during and even before class.
The eBook, Marketing: An Introduction 6th Canadian edition (PDF) by Kotler and Armstrong makes teaching and learning marketing much more effective, more enjoyable than ever, and easier. Its streamlined approach strikes a careful balance between ease of learning and depth of coverage. College students will see how customer value–creating it and capturing it – drives every good marketing strategy.
Additional ISBNs: 978-0134095806, 9780134095806, 0134095804, 978-0134470528
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NOTE: Only Marketing: An Introduction 6th Canadian Edition in PDF form is included in this purchase. No online codes are included.