Description

Relevancy and currency are what engages today’s marketing students: Armstrong 6th’s Canadian Edition is now on a currency-driven, 2-year cycle; and, loaded with interactivity. This latest new content model, rich with interactive widgets and assessments also features the benefits of (COCO) Lesson Presentations; ensuring that PEC meets the needs of all learners and instructors: after, during and even before class.

The eBook, Marketing: An Introduction 6th Canadian edition (PDF) by Kotler and Armstrong makes teaching and learning marketing much more effective, more enjoyable than ever, and easier. Its streamlined approach strikes a careful balance between ease of learning and depth of coverage. College students will see how customer value–creating it and capturing it – drives every good marketing strategy.

Additional ISBNs: 978-0134095806, 9780134095806, 0134095804, 978-0134470528

All Our Price Are In US$

NOTE: Only Marketing: An Introduction 6th Canadian Edition in PDF form is included in this purchase. No online codes are included.