Handbook of Research on Consumption, Media, and Popular Culture in the Global Age – eBook
- Author: Ozlen Ozgen
- File Size: 6 MB
- Format: PDF
- Length: 454 pages
- Series: Advances in Media, Entertainment, and the Arts
- Publisher: IGI Global; 1st edition
- Publication Date: May 15, 2019
- Language: English
- ISBN-10: 1522584919, 1522584927
- ISBN-13: 9781522584919, 9781522584926
The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in the consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with advertising and the marketing of consumerist lifestyles, which are disseminated in the mass media.
The Handbook of Research on Consumption, Media, and Popular Culture in the Global Age (PDF) discusses interdisciplinary perspectives on media influence and consumer impacts in a globalizing world due to modern communication technology. Featuring research on topics such as consumer culture, communication ethics, and social media, this ebook is ideally designed for marketers, managers, academicians, researchers, and students.