Global Corporate Strategy and Trade Policy – eBook
- Authors: Alan M. Rugman, Alan Verbeke
- File Size: 30 MB
- Format: PDF
- Length: 182 Pages
- Publisher: Routledge; 1st edition
- Publication Date: October 10, 2017
- Language: English
- ASIN: B076CFLG2H
- ISBN-10: 1138300705, 0203732340, 1351401351, 1138301914
- ISBN-13: 9781138300705, 9780203732342, 9781351401357, 9781138301917
At the end of the twentieth century, the international business worked in an environment driven by the triad of economic power formed by Japan, the USA, and the European Community. Multinational corporate strategies had to be devised within the context of intense global competition between these three economic blocs. Global Corporate Strategy and Trade Policy, (PDF) first published in 1990, evaluates the interaction between the trade policies adopted by the key powers and the competitive strategies of international corporations. With specific reference to trade relations between Canada and the USA, the effects of Japanese multinational dominance, and the effects of European economic integration, this volume sheds new light on the interaction between international business and government trade policies.
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