Contemporary Marketing (17th Edition) by Kurtz and Boone – eBook
- Authors: Louis E. Boone, David L. Kurtz
- File Size: 129 MB
- Format: PDF
- Length: 768 pages
- Publisher: Cengage Learning; 17th Edition
- Publication Date: January 5, 2015
- Language: English
- ASIN: B00MEP9SNY
- ISBN-10: 1305075366,1305465466, 1337655880,1305890469
- ISBN-13: 9781305075368, 9781305465466, 9781337655880, 9781305890466
Boone’s Contemporary Marketing, 17th Edition, (PDF) is the proven, premier teaching and learning resource for initial marketing courses. The authors offer thorough coverage of essential marketing principles, discovering all components of the marketing mix, and offering practical guidance to help business students prepare for successful marketing careers. This trusted textbook continues to grow richer with each cutting-edge new edition, maintaining what has made previous editions perennial best-sellers, while including innovative new features and latest information on current trends, research, topics, and best practices in this ever-evolving field. Because it is so technologically advanced, instructor-supported, student-friendly, and more relevant than ever, Kurtz and Boone’s Contemporary Marketing 17e, remains in a class by itself.
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NOTE: The product only includes the ebook Contemporary Marketing 17e in PDF. No access codes are included.